The Moscow–Düsseldorf tourism teleconference was hosted in Moscow. It was attended by representatives of the Tourism Office, the Department for Convention, Exhibition and MICE Tourism, and the Düsseldorf Bureau for International and European Cooperation, as well as the top officials from Mostourism and representatives of the Moscow City Department of External Economic and International Relations.
The participants offered presentations on their cities and raised the questions that are now on the mind of everyone who works in the hospitality and travel industry. How is urban tourism going to change after the pandemic is over? How to promote the city's brand? What kind of support is business receiving during these challenging times? How can we expand the MICE industry? Is the format of participation in exhibitions going to change? And much more.
Natalya Suvorova, deputy head of the Moscow City Tourism Committee, talked about her organization's work, the results achieved by the end of 2020—a most challenging year for the industry—and about their most important current projects: the Moscow Travel Hub — an online platform for interactions within the tourism business, RUSSPASS — a digital service, the #Москвастобой (#Moscowiswithyou) online education initiative, the Discover Moscow travel portal, and many others.
"During the pandemic, cooperation among tourism offices has become more important than ever before. Moscow and Düsseldorf have been working together for many years, building upon their outstanding urban partnership — a collaborative effort that is now expanding deeper into the field of tourism. This is deeply significant to us, as, in every aspect, the Russian market is of great importance to the city of Düsseldorf. We will welcome the active sharing of experience. This will help us gain a better understanding of Russia's unique features and the needs of Russian tourists," explained Mr. Ole Friedrich, CEO of Düsseldorf Tourismus GmbH.
The travel industry's post-pandemic recuperation and the measures taken by the two cities' respective administrations to support the business community sparked particularly keen discussion during the meeting. Special focus was also given to exhibitions: both in how to return to the traditional ways of presenting one's offers, and how to deploy new tools.
The teleconference resulted in an agreement to continue cooperation and mutual promotion between Moscow and Düsseldorf, both of which are destinations with a high level of potential appeal.
During the meeting, representatives of the Moscow City Tourism Committee (Mostourism) and the Düsseldorf Tourism Office (Düsseldorf Tourismus GmbH) discussed a wide range of the hospitality-related issues faced by the two cities.