Roadshow
An event with representatives of the Moscow and foreign tourism industries in which participants have access to online conversations (B2B meetings), as well as demonstrate new opportunities of the Russian capital for generating deferred demand for tourists from other countries and regions.
Format
• Presentation of Moscow’s tourism potential to representatives of the tourism industry in foreign countries;
• One-to-one individual online negotiation system using discovermoscow.info’s technology tools.
Objectives
• Expanding B2B communications with the foreign tour industry to increase loyalty to the destination and to intensify sales of tour packages to Moscow;
• Bringing business activity between the Moscow travel industry and foreign participants to a new level;
• Building long-term cooperation with foreign representatives;
• Raising awareness of modern Moscow and its attractiveness to the foreign travel industry.